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Variable Data Printing in Dubai
- Direct Marketing - Reach your customer through personalised and customised printing solution
- VDP - Variable Data Printing
- Reach relevancy – and get results
In the fiercely competitive, results-driven world of direct marketing, you are constantly racing against time and facing the pressures of tighter budgets. At the same time, you have to produce attractive, creative direct marketing pieces that your customers will respond to.
Spectrum gives you the best of both worlds. We give you time-saving, affordable, creative, tailor-made solutions in the printing and production of direct marketing communications.
Our advantages – fast turnaround, time and cost savings, personalisation – Customer Response: 32% -- Excellent Return on Investment
Companies handling corporate and financial communications, advertising agencies and direct marketers can benefit greatly from Spectrum’s specialised printing expertise.
Variable data printing putting the power of personalisation into direct marketing
VDP enables Spectrum to offer its customers print, email and online communication that is highly tailored to their tastes, lifestyle, profession or location. Using data from back-end CRM systems, web pages or even relevant call centre data, Spectrum’s VDP expertise gives you the power of customer demographics woven right into your marketing message. You can print personalised brochures, flyers, postcards, create emails that talk one-to-one with individual customers. Graphics, images and text can customised to be directly relevant their unique interests and needs. You can even customise transactional documents like bills, invoices and statements, by printing a visually appealing sales or promotional message in colour, on the back or envelope flap.
Spectrum’s VDP solutions give you a higher return on investment, with return rates as high as 20 or 30 percent, thanks to increased customer responses, better sales and stronger customer relationships that build brand loyalty.
Confidentiality of sensitive information - data security, secure printing and secure delivery
Spectrum guarantees the confidentiality and security of your private data. We are governed by the DIFC Data Protection Law 2007. We understand how vital it is to keep a direct marketing campaign under wraps until it is ready to be released. We know that critical financial and corporate data requires special confidentiality as it can damaging to a company’s reputation. From data security to secure printing to secure delivery, we ensure the confidentiality of your information at every step. That’s the reason why our clients come back to us. They trust Spectrum.
Creative graphic design capabilities
Spectrum has an in-house graphic design team with experience in Fortune 500 companies to create direct marketing communication that sells. We offer you excellent design-to-print solutions from personalised packaging to brochure design.
Short-run, customised, print-on-demand applications and streamlined workflow
From remote job submission to proofing to printing on demand, Spectrum delivers speed and efficiency in the progress of your print job.
Rapid turnaround saves time and costs
Spectrum can print up to 6,600 A4 sized impressions per hour. Our automated digital printing technology cuts the time previously taken for make-ready, drying and manual collation. Each sheet of paper has a low-gloss finish that’s dry and ready for binding.
Mix paper stocks in a single print run with no drop in productivity
In the same print run you can use different images or text, coated and uncoated paper, textured or smooth paper, specialty stocks or labels, without sacrificing speed and efficiency. You can get a completely collated book or brochure at the end of the print run.
Excellent colour rendering, accurate registration
Our new-generation printing technology adjusts ink and imaging for each sheet that passes through the press.
Lower unit cost
Ability to print exact quantities - no wastage, saving cost and time. You can print extra copies easily and economically: additional quantities will correctly match the colours and quality of the original print run. For quick and easy, affordable, personalised direct marketing printing solutions, call us now.