Variable Data Printing
Digital Printing where each copy can be completely different. Working from one basic design , information is varied on each copy via a database . Used for 1:1 marketing which provides far higher response rates than traditional static designed communication pieces hence reducing your cost per inquiry and increasing profits.

Fixed Image Printing
Digital Printing where each copy is identical and produced from one file. Used for short to medium run lengths or where speed to market in a secure enviroment is essential.
Digital printing offers a far higher consistency of color and gamut than many of its counterparts.

Brand Management
Management services on line for the production of regular printed matter. Examples would be business stationary, corporate marketing collateral or standard day-to-day print matter. Designs are stored and accessed through a secure area of the Spectrum website and called off when required . The option exists to customize or vary the design prior to production. Application of the service benefits enterprises with multi site locations giving consistent brand management of their printing, economies of scale through centralized production and negligible wastage as they can avoid carry high levels of inventory.

Spectrum Creative Services
Spectrum Creative will design and implement all your marketing collateral through its creative services division. Through its association with ITP, Spectrum has access to one of the largest image banks and databases in the region enabling it to give a one stop shop approach for all your marketing requirements. Campaigns can vary from Direct Marketing through to Adverting, CRM, Event Management & Strategic Research.

Finishing
A full range of in house professional finishing options are available for your printed media:

• Perfect Binding
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• Saddle / Stab Stitching
• Hot Film Matt and Gloss Lamination
• Guillotining
• Creasing
• Folding
• Perforation
• Spiral Wire Binding
• Plastic Comb Binding

We can also work with specialist partners to provide:

• Die Cutting
• Metallic Foil Blocking
• Embossing
• UV Spot Varnish