Launched July 2007 to coincide with the implementation of their new EFI Digital Storefront, Spectrum launches their reseller program. Aimed at Printers, Print Management Companies, Pre-Press Houses and Advertising agencies across the GCC region. Spectrum Resellers can now take advantage of the VDP technology that Spectrum has invested in and start promoting and offering Variable Data Print solutions in their own local market places. Variable Data Printing is known to improve customer response rates when used for direct mail and loyalty programs. In addition it is used for transactional printing. VDP can be used to print unique barcodes, random numbers, tickets with seat numbers, vouchers, coupons, scratch cards etc. Target markets are Retail, Automotive, Aviation, Hospitality, Banking, Loyalty & Utility companies to name but a few.  

Spectrum offers resellers full training, case studies and samples in order that they may develop business in their own local market. In addition Spectrum markets direct to the channel meaning resellers are supported with leads, inquiries and referrals.  

For more information on how to become a reseller, please contact:

Tel: +971 4 362 0566